The majority of households in America are responsible for their own safety and survival during the first minutes, hours, and sometimes days of an emergency. Research consistently shows most households possess little to no emergency supplies, and readiness capability drops drastically when measured against what a real emergency requires for survival. Survival requires the right supplies and the training to use them. Majority of Households Rely on Local Governments Many househ

Medical emergencies move faster than most people expect. Severe bleeding, cardiac arrest, airway obstruction, and oxygen deprivation can become life-threatening within minutes—often before emergency responders arrive. Most people rely on emergency responders arriving within minutes. The hard truth is the first few minutes of a medical emergency belong to you. Why it Matters The initial response period of a medical emergency is the most critical for survival outcomes. Massive