Many Americans have taken CPR or first-aid training at some point, but far fewer maintain current skills or certifications. That gap matters: during a crisis, past exposure is not the same as present capability. Even though bystander CPR can double the victim's chance of survival, only 4 out of 10 people suffering cardiac arrest will receive CPR immediately before emergency responders arrive. Tourniquets have become increasingly common in emergency kits, yet owning one doe

The majority of households in America are responsible for their own safety and survival during the first minutes, hours, and sometimes days of an emergency. Research consistently shows most households possess little to no emergency supplies, and readiness capability drops drastically when measured against what a real emergency requires for survival. Survival requires the right supplies and the training to use them. Majority of Households Rely on Local Governments Many househ

Medical emergencies move faster than most people expect. Severe bleeding, cardiac arrest, airway obstruction, and oxygen deprivation can become life-threatening within minutes—often before emergency responders arrive. Most people rely on emergency responders arriving within minutes. The hard truth is the first few minutes of a medical emergency belong to you. Why it Matters The initial response period of a medical emergency is the most critical for survival outcomes. Massive